Pay Per Click has an instant impact and gives your brand a much larger reach and exposure as a result of first page exposure on major search engines.
PPC and Paid Ad campaigns work, and can accelerate the process of getting you found online. But as many people have discovered, the complexity of choices, bidding strategy, ad types, best practices...it gets overwhelming.
PPC marketing waste
There is nothing worse than spending money on an ad campaign, only to realize you were targeting too broadly and your landing page isn't relevant to the new visitors you've paid for. Successful ad campaigns are part art-form, part science, with data-driven adjustments as needed.
Remarketing and Ad Choices
How you market to someone who has already visited can be incredibly powerful or pointless. More to the point, the audience you are targeting is going to change how and when you should remarket. We have experience with demographics and audience segmentation across the Google PPC, Display network, Video Network, and Search Network.
The trick is return on investment. With our knowledge and experience, you can navigate paid search and the bidding strategy maze with a minimum of waste.
There is no doubt, remarketing can work, but like with other paid advertising channels, there are many choices and configuration missteps to avoid. We can show you how to build customer loyalty from visitor curiosity.
Social networks have unique and powerful segmentation and targeting tools. (Some of you may have heard about these in the news recently...) We can show you how to run a successful social ad campaign.
The Display network is an underused channel capable of providing meaningful targeting for a good ROI value. If you have ads designed, the Display network can provide meaningful brand awareness and some site traffic for very reasonable costs.
If you have video marketing, the Video Display network is a great option. In the same ways as the other channels, misconfiguration and mistargeting are avoidable with some veteran assistance. We can help.
How can we help you market your business with paid ads?
Let's discuss your advertising goals and develop a game plan.
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